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Little Black Dress Initiative : Faces of Distress


The Little Black Dress Initiative (LBDI) is a fundraising campaign spearheaded by the Junior League of Lynchburg as part of our mission to empower women in our community. Through it, we aim to bring awareness to and help alleviate the effects on women facing distress, whether it be poverty, violence, or inequality. This year, we hope to raise $15,000 in support of the YWCA of Central Virginia and  Motherhood  Collective.

How does it work? Participants raise funds while wearing one black dress, or other black attire, every day for the week of October 8-12 to prompt conversation and highlight the effect distressful situations can have on a woman’s access to resources, confidence, and opportunities.

How can I participate? 

Donate: to give online, simply click here and select the ‘Donate Now’ button. Please note, there is a platform fee of 6.8% and credit card fee of 2.7%. You can give donations directly to any participant, or you can mail them to the JLL office (PO Box 2751, Lynchburg, VA 24505). Please make sure to note the participant you are supporting through Crowdrise or on your check for tracking purposes.

Become a participant: you don’t have to be a member of the JLL, we welcome anyone who wants to join us! Make sure to attend the Kickoff party (stay tuned for info) to receive a $2 LBDI button to wear each of the five days. To sign up as a participant, click the ‘Join the Team & create your own fundraiser’ button to the right. Spread the word on social media leading up to and during the campaign by sharing your fundraising page and by using the hashtag #LBDIJLL2018. Keep an eye on the JLL Facebook page for posts you can share on your profile, as well as a profile picture frame.

Eat! We are partnering with one area restaurant each day from October 7th-12th who have each graciously agreed to donate a portion of their proceeds in support of LBDI.  Help us support these restaurants who are generously supporting our efforts!

Sunday 10/7: Chipotle – Wards Rd.

Monday 10/8: Texas Roadhouse

Tuesday 10/9: Crisp – Downtown and Forest locations

Wednesday 10/10: Blaze Pizza

Thursday 10/11: East Coast Wings

Friday 10/12: Mister Goodies – Boonsboro

Have a question or need to contact us? Feel free to email the LBDI committee at lbdi@jrleaguelynchburg.org!