The Junior League’s Little Black Dress Initiative 2024
What is the Junior League’s Little Black Dress Initiative?
This year’s 8th Annual Little Black Dress Initiative (LBDI) is an advocacy-focused social media and fundraising campaign where members wear one Little Black Dress for 5 days, October 16th-20th, to illustrate the restrictions poverty places on choices, opportunities, and access to resources. Join us for a cause in raising awareness to the issues faced by women in our communities due to violence, inequality, and poverty.
You may be wondering, why the Little Black Dress?
The iconic Little Black Dress (LBD) is usually thought of as just a wardrobe staple – made professional for work with a blazer or dressed up for a fun night out. By wearing the same Little Black Dress each day during LBDI week, we are initiating conversation and raising awareness to these issues affecting our community right here in Lynchburg.
Why does the Junior League of Lynchburg focus on women in poverty in Lynchburg?
For women and girls, feminine hygiene products are basic needs. In a 2019 study (Kuhlmann et al.), researchers found that 64% of women with low-income status (poverty levels) had been unable to afford period products during the previous year. Given that women aged 18-24 represent the largest demographic for Lynchburg who are living in poverty, at a rate of 35.4%, it is clear that this affects us right here at home. Research suggests (2018) teenage girls are affected as well, indicating 25% have missed class because of lack of access to period products. The Junior League of Lynchburg intends supporting girls and women by addressing these basic needs.
What do donations support and how are they touching those affected by poverty?
The Junior League of Lynchburg’s goal is to raise $12,000 with this campaign. Funds will be used to support its mission and community initiatives including the Period Access Distribution (PAD) Center, which will be utilized to provide menstrual products for ongoing PAD subscriptions. The PAD Center currently supports nearly 200 women each month who may not have otherwise been able to afford menstrual products.
Can I participate as an Advocate if I am not a member of the JLL? Yes, anyone can participate! Advocates are encouraged to raise awareness, illustrate how limited resources affect daily life for women specifically during menstruation, and raise funds for the Junior League of Lynchburg.
Little Black Dress Initiative 2024
Donate directly to the Junior League of Lynchburg’s LBDI GiveLively Event Page (click here)or join us and contribute at one of our partnered events, featured below!
➡️ Join us on October 17th at the Super Rad Arcade Bar (click here) to raise funds for LBDI! ⬅️
Don’t miss our SuperRad LBDI Raffle (click here)! Never been? Super Rad is a hip arcade bar for adults arcade with dozens of pinball games from the ’80s, ’90s, & 2000s, and they’ve donated 1 free year membership to our LBDI raffle. So bring your super rad friends and join JLL to raise funds while having fun!
➡️ Join us again on October 19th to raise funds at Reserve (click here)! ⬅️
You’ll also want to ‘reserve’ some time to participate in our LBDI Reserve Raffle (click here)! Enjoy an afternoon of music and socializing while we raffle off an elegant gift basket of wine. Reserve will also be asking patrons to round up with every bottle purchase! Raffle tickets can be purchased online (above link)or at the event with cash.
➡️ The JLL is also proud to be partnering with Three Roads Brewing (click here)! ⬅️
They have partnered with us as our round-up partner during October as a part of our Little Black Dress Initiative! When you choose to round up, you are choosing to support league initiatives like the Period Access Distribution (PAD) Center, our community partnerships with the Miller Home and Friends of Lynchburg Library, and Day In The Park!
➡️ Finally, you can support JLL and the initiative throughout October at Mission House Coffee (click here)! ⬅️
When you make a purchase at Mission House Coffee at either location, consider rounding up to support the Junior League of Lynchburg! Rounding up is a direct way to support league initiatives like the PAD Center, which currently supports nearly 200 local women monthly with free menstrual products.
YOUR DONATION FAQ’s
How will the money raised be used? The first $3,000 raised from LBDI goes directly to support our Period Access Distribution (PAD) Center, which supports upwards of 200 Lynchburg area women per month to provide access to free menstrual products. All other funds raised will support the Junior League of Lynchburg’s effort to operate and provide services in our community, including our current community partners: Friends of Lynchburg Public Library, and Miller Home For Girls.
Are donations tax deductible? Will donors get a tax receipt? Yes. A donor tax receipt is sent via mail or email to the donor email/physical address provided once the donation is submitted.
Can donors give anonymously? Yes. They may donate anonymously and request to display their name on the fundraising platform as “Anonymous”. However, the system will need to capture information internally, so that tax receipts and other information may be provided.
Can donors write a check or give cash? Yes, we are happy to accept checks or cash! To donate via check: Please give your check to a Little Black Dress Initiative (LBDI) Advocate and make your check payable to: THE JUNIOR LEAGUE OF LYNCHBURG. Please put ‘LBDI’ and the name of the Advocate on the memo line so that your donation may be added to the Advocate’s fundraising total. They may mail their check to 1113 Church Street, Suite A, Lynchburg, VA 24504. To donate via cash: Provide your cash donation to a LBDI Advocate in an envelope with your contact information (name, address, email address & donation amount) on the outside of the envelope. We are unable to accept cash donations via mail.
Want to do even more? Share your photos at the above events and tag us!
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Facebook: @JuniorLeagueofLynchburg Instagram: @jrleaguelynchburg
HASHTAG so we can find you! #JLLynchburg #LBDIJLL2024 #AskMeAboutMyDress
To find out more about the Little Black Dress Initiative and ways that our organization supports the local community, contact the Junior League of Lynchburg LBDI Chair Kelsey Howes at lbdi@jrleaguelynchburg.org.