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Little Black Dress Initiative

As we wrap up 2018, the Junior League of Lynchburg would like to thank our LBDI Donors and those who have supported our initiative over the past three years. 

In 2016, the JLL began a new venture entitled The Little Black Dress Initiative (LBDI). The LBDI is a fundraising campaign that aims to bring awareness to women facing distress, whether it be poverty, violence, or inequality. It exemplifies the JLL’s mission to empower women in the community. For one entire week in October, participants wear one black dress, or other black attire, to highlight the effect distressful situations can have on a woman’s access to resources, confidence, and opportunities.

As a first year campaign, the JLL raised over $6,500 that was provided to the YWCA of Central Virginia to support their Domestic Violence Prevention Center and Sexual Assault Response Program. In its second year (2017), the JLL’s goal was to raise $10,000. This goal was exceeded. A total of $11,797.86 was provided to the YWCA of Central Virginia’s DVPC and SARP; funds were primarily used to support the creation of a new economic empowerment program through the Allstate Foundation.

This year’s campaign week was October 8th through 12th. In addition to wearing a little black dress or other black attire that week along with a LBDI “Ask me about my little black dress” pin, people were encouraged to donate to the CrowdRise fundraising page. People also had the option of dining at six different local restaurants the week of the event that graciously offered to donate a portion of their sales to the LBDI (Chipotle – Wards Road, Texas Roadhouse, Crisp, Blaze, East Coast Wings, and Mister Goodies). A total of $9,500 was raised this year, supporting our League, the YWCA of Central Virginia, and The Motherhood Collective. Funds that support the League go toward funding diverse leadership development opportunities so that our members gain the tools they need to successfully impact and improve our community.