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Little Black Dress Initiative

The fourth annual Little Black Dress Initiative (LBDI) will be held October 21-25…follow us on online to find out more about event opportunities all month long! In 2019, LBDI advocates will focus on Trauma and its effects on women and children in the greater Lynchburg area. Through awareness and funds raised, the League will continue its advocacy and also furnish a room at the YWCA for women who do not have economic means to live on their own due to traumatic experiences.

To contribute, please visit the 2019 JLL LBDI CrowdRise Fundraising Page to make your secure donation today!

#LBDIJLL2019 @jrleaguelynchburg #JLLynchburg

In 2016, the JLL began a new venture entitled The Little Black Dress Initiative. The LBDI is a fundraising campaign that aims to bring awareness to women facing distress, whether it be poverty, violence, or inequality. It exemplifies the JLL’s mission to empower women in the community. For one entire week in October, participants wear one black dress, or other black attire, to highlight the effect distressful situations can have on a woman’s access to resources, confidence, and opportunities.

As a first year campaign, the JLL raised over $6,500 that was provided to the YWCA of Central Virginia to support their Domestic Violence Prevention Center and Sexual Assault Response Program. In its second year (2017), the JLL’s goal was to raise $10,000. This goal was exceeded. A total of $11,797.86 was provided to the YWCA of Central Virginia’s DVPC and SARP; funds were primarily used to support the creation of a new economic empowerment program through the Allstate Foundation.

During the 2018 campaign week, in addition to wearing a little black dress or other black attire along with a LBDI “Ask me about my little black dress” button, participants were encouraged to donate to the CrowdRise fundraising page. Supporters also had the option of dining at six local restaurants the week of the event that graciously offered to donate a portion of their sales to the LBDI (Chipotle – Wards Road, Texas Roadhouse, Crisp, Blaze, East Coast Wings, and Mister Goodies). A total of $9,500 was raised, supporting our League, the YWCA of Central Virginia, and The Motherhood Collective.  Funds that support the League go toward funding diverse leadership development opportunities such that our members gain the tools they need to successfully impact and improve our community. The Junior League of Lynchburg extends its gratitude to our 2018 LBDI Donors and those who have supported our initiative each year!